Your new song has finally been produced, recorded, mixed/mastered. Now what? Promoting a song can prove difficult from the amount of saturation the industry has and if one does not know where to start. However, from utilizing social media to collaborating with other artists, these strategies can be used to build a fanbase and increase visibility for your music. Whether you're a new or established artist, these tips will help you take your music promotion to the next level.
Utilize social media: Use platforms like Instagram, Facebook, and Tiktok to promote your song and connect with potential fans. For example, engage by doing Instagram reels, Instagram/Facebook ads, and releasing lyric/music videos.
Have a Distributor: Platforms like Distrokid, United Masters, and CD Baby distribute your record to several platforms such as Spotify, Soundcloud, Youtube, Tidal, and many more. This makes the promotion process easier and could provide additional resources.
Play live shows: Live performances can help you build a fanbase and promote your song. Always do your best in connecting with local and big venues for opportunities to perform.
Collaborate with other artists: Collaborating with other musicians can expose you to their fanbase and help you reach new listeners.